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Event Details

Date

23 August 2024
(Friday)

Location

Sheraton, Petaling Jaya

Time

From 9:00 AM

Speaker Highlight

Dr William Tan

Khairy Jamaluddin & Shahril Hamdan

Keluar Sekejap

Agenda

9:00 AM Opening Remarks by MSA President & Organizing Chairperson

  • Ms. Sheila Shanmugam, President , Media Specialist Association & Organising Chairperson, MSA Festival & Awards 2024
9:10 AM Igniting the Human Spirit: Overcoming Limits and Inspiring Change

  • Dr. William Tan
9:50 AM Advertising Recession

  • Vuitton Pang, Emart24 Holdings
10:10 AM AI Revolution in Marketing Today

  • Rohan Ragnavan, Google
10:30 AM Business Growth & Brand Love?

  • Darren Yuen, Initiative Malaysia
  • Kenny Wong, Formely @ UEM Sunrise
  • Rudy Khaw, AirAsia brand co.
  • Sergii Denysenko, MGID Inc.
  • Stanley Clement, MBCS
11:10 AM The Convergence of Technologies: How it will Reshape Marketing and Media

  • Albern Murty, CelcomDigi
11:30 AM Beyond Performance: The Art of Brand Building with Retail Media Networks

  • Melinder Virk, GrabAds
11:50 AM Strategic Communication in Crisis Management

  • Azeem Abu Bakar, Free Malaysia Today
  • George Ang, Eng Food Holdings Pte Ltd
  • Anis Yusof, QSR Brands Holdings
  • Anneliza Zainal, The English Studio
  • Dato’ Dr. Nazri Khan, DDNK Holdings
12:30 PM The Social Media Revolution in Commerce

  • Kenn Wee, TikTok Malaysia
12:50 PM Lunch
1:50 PM Is IMC still Relevant Today? How is the Marketer’s Role Shifting, and What are the Implications for Agencies?

  • Dheeraj Raina, Mastercard
2:10 PM Building a Digital Bank Brand: From Concept to Launch and Beyond

  • Diana Boo, Boost
2:30 PM Navigating the Future of Media Communication: Trends and Challenges​

  • Khairy Jamaluddin, Keluar Sekejap
  • Shahril Hamdan, Keluar Sekejap
3:30 PM Unlocking the Power of Real-Time OOH Data Analytics

  • Kristina Rudoman, AllUnite
3:45 PM Leveraging Data Analytics and Tech Solutions to Revolutionize OOH Advertising

  • Shankar Moorthy, Billups SEA
4:00 PM Measuring ROI in pDOOH

  • Sheila Shanmugam, Mindshare Group Malaysia
  • Kristina Rudoman, AllUnite
  • Pearly Teong, Hivestack
  • Angie Cutter, Billups SEA
  • Maaresh Starling, Redberry Media Group
4:20 PM The Evolving Role of Influencers

  • Winnie Chen-head, Dentsu Malaysia
  • Khairul Aming, Khairulamingbrand
  • Chan Mey Fung, Heineken Malaysia
  • Wan Hou Yin, Gushcloud Malaysia
  • Fan Vern Ting, 100PLUS
5:00 PM Closing Remarks by MSA Council Member & Co-Organizing Chairperson

Event Details

Date

23 August 2024
(Friday)

Location

Sheraton, Petaling Jaya

Time

From 6:30 PM

Event Highlights

Awards Night

Join us for an evening brimming with excellence and inspiration. Don’t miss this exciting opportunity to honor outstanding accomplishments and enjoy a night of celebration!

Dolla

Don’t miss the highlight of the evening: a captivating performance by DOLLA. Bringing their signature energy and talent to the stage.

Lucky Draw

Be sure to register for your shot at the lucky draw. Stay till the end, and you could be one of our lucky winners!

Agenda

6:30 PM​ Guest Arrival
7:00 PM Emcee Welcome Salutations

Opening Address By Ms Sheila Shanmugam
President, Media Specialists Association & Organising Chairperson, MSA Festival & Awards 2024

Dinner is Served

Emcee Preamble – MSA Awards 2024

MSA Awards 2024 Presentation Ceremony [Part #1]
MSA Awards 2024 Presentation Ceremony [Part #2]

Dolla Performance

Lucky Draw

MSA Awards 2024 Presentation Ceremony [Part #3]

Lucky Draw

  • Grand Prix
  • Advertiser of the Year
  • Agency of the Year

Emcee Outro – MSA Awards 2024